Most recent work · 2026
From Analytics to Strategy.
Both case studies below use only public data, the kind anyone can see: an Instagram feed, an email inbox, a few competitors’ sites. With AI doing the pulling and the counting, each took about a tenth of the time it would have taken me before.
That is the point. If external data alone can give findings this solid, this fast, think what the same method does on your own dashboards. And the same reports can be run on a competitor in an afternoon.
Instagram · 262 posts
Buddy Bites — Social media content strategy
262 posts, the brand’s own and the ones tagging it, each scored against the median of its own format and channel, to derive a content and collaboration strategy with proof of which message pillars actually work built in.
View the case study
Email · 14 weeks, 40 emails
Native Union — Email marketing audit
One subscriber’s inbox over three months, the public send archive and three competitors, to find what needs fixing in the flows and where the new CRM opportunities lie.
View the case study
ShiftCam · 2023 – 2026
Some of my work at ShiftCam.
I worked on both halves of the marketing job at ShiftCam: the launches, and the channel that sold them.
Product launch · SnapSeries
Product marketing — launches from positioning to production
For new products I wrote the positioning and messaging, then the scripts and storyboards, and worked with the team to get the films made. This one is SnapSeries, the 8-in-1 mobile creator gear.
Watch the launch film
Amazon · +50% year on year
Sales channel — the Amazon store
I owned ShiftCam’s Amazon channel: product launches, listing optimisation, inventory planning and PPC management, with sales up 50% year on year while I was in charge.
Visit the store